Sunday, 25 September 2011

Audience Research: Focus Group (trailers)


In this part of our audience research we had asked numerous people of different ages and gender a few short and informal questions asking for their thoughts and opinions on some of the progress we had made on our trailer pitch. We had also asked questions regarding what type of films they like watching and how often they watch film trailers. Through this research we had gained some great feedback which will further benefit us when making some of the more important decisions with our film trailer. This type of research has overall been very effective as we were able to do it quickly and also gain more specific feedback which we would not have necessarily gained if we had just done an audience research questionnaire.

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