Friday, 23 September 2011

Trailer analysis: 'Senna'




‘Senna’ (2010) is a documentary on Brazilian Formula One racing driver Ayrton Senna, who won the F1 world championship three times before his death at age 34. The trailer shows a compilation of archive footage taken many years ago which show clips and interviews of Aryton Senna and the people closest to him. The cast of the film contains no actors and was directed by Asif Kapadia.

This trailer mainly shows archive footage taken many years ago and consists of racing clips and interviews of Ayrton Senna. The trailer shows the happy and sad times of ‘Senna’ career but the majority is centred on his rise to become world champion. The changes from action to dialogue in the trailer do a great job of creating tension and excitement for the audience as you are suddenly thrown into a race. Sound in this trailer manly consists of diegetic sound such as dialogue from the characters or the revving of a car engines. These sounds are used to create a sense of realism and also help add to the emphasis to the trailer. The Foley sound effects of the revving car engines do a great job of reminding the audience that the film is about racing and also create increased suspense. Non-diegetic sound is also included in the trailer and contains traditional South American music which obviously tell the audience that ‘Senna’ is from Brazil. This music only starts towards the end of the trailer when most of the shots of Ayrton Senna very happy are shown.

The target audience for this trailer would mainly be males between the ages of 30-50. Due to the fact that this film is a historical documentary and focuses on someone that was active many years ago the younger generation may not find this appealing. The older generation will most probably have been around when ‘Senna’ was active so they may be fans. Furthermore, as this film is about racing this will most probably appeal to the male audience.  

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