Directors Interview Q3: 'What have you learned from your audience feedback'?

Following the post-production of our media products we had focused on gaining a large quantity of audience feedback as this would inform us on if we had met our target audience’s preferences. We had posted our product on a number of social networking sites such as Facebook, Twitter and YouTube. These sites allowed people to post comments on what they thought of our product. We had also interviewed a number of people after the production. Although we had gained a lot of response’s our main source of feedback came through word-of –mouth where people could tell us directly their thoughts and opinions on our product and how we could have improved it.

One of our main points of praise from audiences was the choice of camera shots and music which combined well to give very atmospheric feel. The mise-en-scene was another point of interest for audiences such as the costumes and props. It created an enhanced sense of realism and seriousness which was one of our aims when creating the teaser trailer. One of the main criticisms with our trailer was the unclear narrative or plot which made it somewhat difficult for audiences to understand what was going on. However, our research on teaser trailers had informed us that teasers don’t necessarily have to make the story of the film clear, but they definitely have to make audiences want to watch more which according to our overall feedback was a goal we had achieved.